Website Refresh: Paper Cloth Studio
Nature-inspired art, workshops & art retreats
Action:
Search engine optimisation (SEO).
Result:
Improved visibility on search engines like Google.
+183% monthly site traffic from Search.
Action:
Added subscriber functions to site + positioned them upfront.
Result:
+590% email subscribers.
Larger mailing list to promote retreats + workshops.
Action:
Introduced Paper Cloth Studio branding to website + emails.
Result:
Brand cohesion across multiple channels.
Drive brand recognition.
Long term brand value increases.
Action:
Maximised Squarespace layout capabilities.
Result:
+270% product page views.
+130% add to carts.
+43% sales.
Year-on-year.
