Hi, I’m Kate Horswill - founder of Palette Peach Blossom.
I’m a Melbourne-based marketing professional with over 10 years’ experience in marketing, and 3 years’ experience supporting Australia-based artists in business and marketing.
My mission is to help artists share art with the world through providing career consultation to incite clarity and inspiration, and business and marketing solutions that deliver actual results.
My story.
My journey.
My story. My journey.
New Zealand
Born in New Zealand, I attained a Bachelor of Business in 2013 at Victoria University of Wellington, majoring in Marketing, Management and International Business.
After graduating, I was eager to start exploring the world, go on adventures and discover new things. I first relocated to Darwin, then Melbourne, Australia.
Melbourne
In 2014, I found art and was particularly wowed by Melbourne’s street art. My coffee and cafe obsession began, along with rooftop bars, galleries and bookstores.
I also discovered the world of paid media advertising. Over three years I worked with a range of clients that helped me understand key marketing channels and strategies for paid media.
Singapore
In 2018 I moved to Singapore for more adventure, where I landed a role in marketing for a high end tech brand.
With Singapore as a work base, there was plenty of opportunity to explore South East Asia. The vibrant and differing cultures, food, art and landscapes were both exciting and eye-opening.
Melbourne 2.0
In 2019, it was time to come back to Melbourne, where I continued working in paid media advertising on various clients.
A lot happened in the next few years - I got married, went into lockdown, rescued a cat and started living in St Kilda.
Cook Islands
During a visit to family in the Cook Islands in 2023, I attended a painting class with my mum. I learned so much and was so proud of my piece (pictured left). I learned not just about the mechanics or techniques, but art’s healing power. My passion for art really grew from here.
My appreciation for art and artists evolved to more gallery visits, art books, art fairs, researching art and then working for Paper Cloth Studio.
I still paint today (mostly of tropical plants).
Melbourne 3.0
In 2024 I landed a marketing role at Arts Centre Melbourne. I learned so much about the performing arts and arts industry, working in the heart of Melbourne Arts Precinct right next to NGV.
At this time an artist and family member asked me to support their small business, Paper Cloth Studio. Through this I was introduced to more art and artists, and felt myself drawn to a new path.
A new beginning.
In 2026, assisting at an art workshop, meeting many talented artists and uncovering their stories, my direction became clear. Help artists share their art with the world. Combine my skills, experience and passion for art and provide solutions to the common problems that artists have. Be the marketing and business arm to their creative one. And be a strategic partner they can trust. Thus, Palette Peach Blossom was born.
The meaning behind Palette Peach Blossom.
A Palette is an artist’s tool to create art. It symbolises the process of creating art, and for me, the process of launching and growing a business. You mix colours on a palette. Together, we mix art, business and marketing.
A Peach Blossom symbolises fresh beginnings, prosperity and longevity, what I aim to provide for artists through my work. The peach has also been depicted in artwork for centuries, often representing the heart and sincere speech, things I always lead with and value. The peach colour is also highly connected to the Sacral Chakra, which governs emotional expression and creativity, elements that are essential for artists.
For me, Blossom also represents the beautiful bloom to come with artists’ careers. It’s about potential and growth, two things I strive to identify and deliver.