Paper Cloth Studio
Expansive website package.
Paper Cloth Studio: nature-inspired art, workshops and art retreats.
While Paper Cloth Studio had a significant social media following, its goals were to improve branding, website aesthetic and functionality, increase workshop offering and streamline processes. With limited time and resource, and wanting to spend more time creating rather than on business admin, Paper Cloth Studio needed external support.
The solution.
Through creating yearly schedules and unpacking the artist’s business goals, passions and challenges (a method later developed into the Artist Roadmap), the Expansive website package was identified as the solution needed, as it included branding, key website elements, email strategy and the surrounding marketing ecosystem - all of which Paper Cloth Studio required.
Key deliverables.
Branding (colours, fonts)
Website revamp
Email templates
Workshop tracking templates
Results.
+270% product page views, +130% add to carts, +43% sales (YoY).
+590% email subscribers (+ larger mailing list to promote retreats + workshops).
+183% monthly site traffic from Search.
Improved visibility on search engines such as Google.
Brand cohesion across multiple channels.